How Reflektion made an impression on the Startup of the Year Judges
Reflektion’s technology is able to track shoppers in real time as they browse products online. Click-by-click, Reflektion’s technology develops a sense of shoppers as individuals — their preferences, interests and what they’re most likely to buy. Listen to shoppers and predict their preferences revolutionizes the way to reach consumers at an individual level and personalizes the digital shopping experience. This is what convinced the judges of the latest Shop.org Digital Commerce Startup of the Year competition.